"The refined corporate identity balances Mara's historical core business in office & workspace and hospitality with a new, bold expansion into the residential sector. This transition is guided by the new payoff, 'Crafted in Italy for life and work,' reflecting a philosophy where technical innovation meets creative vision."
"The company is preparing for a high-intensity calendar of international appointments, most notably the Salone del Mobile.Milano in April and Orgatec in October. Following a year of significant milestones in London, Amsterdam, and Paris, Mara aims to exceed these achievements by further strengthening its role as a strategic partner for complex contract and residential projects."
"Sustainability serves as a generative value that traces back to the company's origins in the Franciacorta region, where ongoing investments in energy solutions and technical research continue to shape its production methods. Equally fundamental in diversifying Mara's range are partnerships with internationally renowned designers."
Mara, an Italian furniture company, positions itself for significant growth in 2026 through strategic international exhibitions including Salone del Mobile.Milano and Orgatec. The brand undergoes comprehensive digital identity renewal reflecting core values of innovation, essentiality, versatility, and color openness. The company's evolution balances its historical expertise in office, workspace, and hospitality sectors with ambitious expansion into residential design. A new corporate payoff, 'Crafted in Italy for life and work,' encapsulates the philosophy merging technical innovation with creative vision. The digital manifesto, developed with studio Adoratorio, translates technical excellence into engaging online experiences. Sustainability remains foundational, rooted in the Franciacorta region's production methods, while collaborations with internationally renowned designers diversify the product range.
#italian-furniture-design #residential-and-contract-expansion #digital-identity-renewal #sustainability-and-craftsmanship #international-design-exhibitions
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