"When nearly anything can be bought with a few taps on a screen, brick-and-mortar stores have to work harder-and smarter-to earn a visit. Retail design, and the magic of merchandising, is something e-commerce can't capture, even with the best software engineers. From a jewel-box fashion boutique in Paris to a bright, inviting kitchen and home goods shop in New York City, AD PRO highlights the big ideas shaping today's most engaging retail environments."
"The first goal for any new retail space is obvious: Make people want to be there. At Parisian boutique Rubirosa's, designed by Louis Charles Aka, there's a whiff of Wes Anderson whimsy. The 500-square-foot shop features cashmere sweaters, crisp poplin shirts, and soft leather slippers in multiple colors stacked to the ceiling inside tall lacquered bookcases. Most striking, however, is the dense, velvety red La Maison Bineau wall-to-wall carpet."
Brick-and-mortar stores must work harder to earn visits because many purchases can be made online. Retail design and the magic of merchandising create sensory and emotional experiences that e-commerce cannot capture. Parisian boutique Rubirosa's uses a dense velvety red La Maison Bineau wall-to-wall carpet and tall lacquered bookcases with stacked cashmere, poplin shirts, and leather slippers to generate an immediate emotional hit. Louis Charles Aka prioritized the saturated red carpet and timeworn quality to make visitors feel special despite criticism about upkeep. Catherine Bloom for Nordstrom Studio is appointment-only and uses paneled suede walls and a mix of edgy and delicate elements to create a destination.
Read at Architectural Digest
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