""There are different arms of the business that, when I started, I never thought I'd be doing," says Wearstler, "like licensing partnerships, and big brands hiring us for creative direction." Those jobs now make up around 30% of her firm's revenue. She sees the same principle at work for the artists and makers that are a part of Side Hustle."
""Wearstler calls herself a \"free spirit riding the wave of possibilities,\" but that doesn't mean saying yes to everything-new projects must energize the team too. \"I'm pretty good at determining what will drive the studio crazy,\" she notes. She flags overly aggressive timelines as a key risk. \"Sometimes I've taken quick turnarounds that have gotten messy. I try and make it so that things are controlled and smart, and m"
A designer expanded beyond interiors into licensing partnerships and creative directorships, with those business arms contributing roughly 30% of firm revenue. Artists and makers from a Side Hustle initiative transitioned side projects into successful careers, amplified by the firm acting as a megaphone for talent. The studio maintains about 65 employees to preserve detail-oriented leadership and nuanced results. Growth is avoided when it would erode authenticity or overwhelm the team. New projects must energize staff, and overly aggressive timelines and quick turnarounds have previously created messy outcomes, prompting a focus on controlled, smart project management.
#creative-hybridity #licensing--brand-partnerships #small-studio-leadership #authentic-scaling #project-timelines
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