"The 025S Bukchon store is the second showroom of the Korean total scent brand 025S. Its design aims to express the brand's philosophy of 'time' and 'story' through the concept of 'immersion'."
"This store expands upon the personal narratives of time and memory previously explored by 025S, creating a space where one's story continues to evolve."
025S Bukchon is the second showroom of the Korean total scent brand 025S. The design aims to express the brand's philosophy of 'time' and 'story' through the concept of immersion. The space expands upon personal narratives of time and memory previously explored by 025S and stages them within a retail environment. Spatial sequencing, material choices, and sensory cues are organized to invite prolonged engagement and recollection. Curated displays and pathways encourage visitors to inhabit successive moments, allowing individual memories to surface and shift. The showroom frames scent as a medium for evolving personal stories and temporal continuity.
Read at www.archdaily.com
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