"Consider what we noted earlier this week in that the Cowboys are beginning a run of primetime/big-window games where each of the NFL's network parters (FOX, CBS, NBC, ESPN, Prime Video, and now Netflix) will all get a piece. That run starts in Week 9 where the Cowboys will play their first of two straight Monday Night Football games on ESPN/ABC (the bye is sandwiched in there for Dallas)."
"It is often joked about how ESPN goes out of their way to shoehorn the Cowboys into their programming so as to get as many eyeballs on it as possible. These things get said, but this week ESPN sort of pulled back the curtain. If you are unaware Inside The NBA is new to ESPN this year. It is one of the most-revered sports shows on television and many were worried how being a part of a new network would feel."
The Dallas Cowboys will begin a stretch of primetime and high-visibility games across all major NFL broadcast partners, starting in Week 9 with Monday Night Football on ESPN/ABC and another consecutive MNF appearance after the bye. ESPN frequently prioritizes Cowboys coverage to maximize viewership, with Inside The NBA on ESPN joking about having not yet discussed the team despite being an NBA show. SportsCenter on X engaged with the joke. Charles Barkley quipped the team was "contractually obligated" to be discussed while criticizing the Cowboys' defense and recent defensive personnel moves, creating a meta moment about media emphasis.
Read at Blogging The Boys
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