"When we set out, the plan was to replicate the Fortune 500-our flagship list that ranks the biggest U.S. companies by revenue. It quickly became clear that this would be impractical, since few big players in crypto are public companies, and, of those that are, few break out their crypto-specific revenue."
"We also discovered that it's not viable to compare the crypto achievements of Fidelity (which ranks No. 4 in the TradFi category) to Chainalysis (No. 1, Data) to a decentralized platform like Curve (No. 5, DeFi). And so we set out to create distinct categories that would permit apples-to-apples comparisons, and a methodology for each."
"Hundreds of hours later, the list is now live, and I'm proud to say it's the first of its kind: an authoritative ranking of crypto excellence based on empirical data (developer activity, fundraising, TVL [total value locked], and so on as the category may dictate) and in some cases, reputation, as informed by a survey of over 200 finance and crypto executives."
Fortune created the Crypto 40 list to provide an authoritative ranking of cryptocurrency excellence, departing from typical subjective media lists. Unlike the Fortune 500, which ranks companies by revenue, the crypto industry's structure made direct comparisons impossible since few major players are public companies with disclosed crypto-specific revenue. Fortune developed distinct categories enabling apples-to-apples comparisons, using empirical metrics like developer activity, fundraising, and total value locked. The methodology incorporates data-driven analysis combined with reputation assessments from surveys of over 200 finance and crypto executives. Results include expected leaders like Uniswap and OpenSea, notable omissions such as Ripple and MasterCard, and controversial inclusions like Binance and JPMorgan Chase.
#crypto-rankings #fortune-crypto-40 #empirical-data-analysis #cryptocurrency-industry #executive-survey-methodology
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