World Liberty Financial, owned by the Trump family, is planning to announce a cryptocurrency treasury company that would involve a publicly traded firm holding its proprietary WLFI token and cash. The initiative aims to raise $1.5 billion, with Eric Trump and Donald Trump Jr. slated to join the board. The venture is part of the family's expanding crypto portfolio, which has already seen significant sales with the WLFI token. The planned treasury company is a shell firm on NASDAQ, initiated amid a trend of digital asset treasury firms and inspired by Michael Saylor's earlier successes with Bitcoin acquisition.
The Trump family business World Liberty Financial is planning to announce a crypto treasury company involving a publicly traded firm that holds WLFI token and cash.
Eric Trump and Donald Trump Jr. are expected to serve on the board as the company aims to raise $1.5 billion to fund the new venture.
The planned treasury company is a shell firm already listed on NASDAQ, which has been acquired for the purpose.
The concept of crypto treasury companies was pioneered by Michael Saylor, who transformed MicroStrategy to acquire Bitcoin, leading to significant market capitalization.
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