At TOKEN2049 Dubai, KuCoin CEO BC Wong unveiled the Trust Project, a significant $2 billion initiative to bolster transparency, security, and compliance in the cryptocurrency industry amidst increasing regulatory scrutiny. Wong emphasized the evolving role of crypto exchanges in financial infrastructure, advocating proactive collaboration with regulators. The Trust Project targets four key sectors: transparency, compliance, user protection, and sustainable growth. KuCoin's strategy includes a dedicated team addressing compliance and integrating its native token, KCS, to increase its usability and governance as part of the broader initiative.
The role of exchanges has changed. It's no longer enough to launch fast and fix later. We must collaborate with regulators from day one-because trust isn't just earned from users; it must be built with the entire financial ecosystem.
By investing in these areas, KuCoin aims to set new standards for the industry, focusing on transparency, compliance, user protection, and long-term sustainability.
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