"Key themes highlighted the evolution of affiliate marketing, AI-powered monetisation, and masterclasses in audience attention and authenticity. Ben Zhou, Bybit Co‑Founder & CEO, delivered the headline keynote, "Empowering the New Age of Affiliate Marketing," offering a candid look into how affiliate marketing has transformed. Zhou reminded creators of the fundamentals: attention, value, and conversion, emphasising that compelling stories, strong thumbnails, aspirational lifestyle content, and consistent value delivery remain the creator's responsibility."
"The centerpiece panel, "Smart Monetization with AI," featuring Sergej Loiter, Nick Tran, and Tom Schmidt, explored how AI is reshaping earning models. The unanimous consensus was that "AI is not a threat, but an equaliser. It gives creators the tools to catch up, scale up, and compete globally". Speakers stressed that creators must think of their content as a product: audience-first, data-driven, and long-term, and urged creators to rethink"
The Crypto Content Creator Campus 2025 convened top creators and innovators in Lisbon over three days to advance content creation within Web3 and crypto. Day 1 emphasized a new era of influence, AI-driven monetisation, and creator-led crypto adoption, highlighting affiliate marketing evolution and audience attention masterclasses. A headline keynote emphasized attention, value, and conversion as core affiliate fundamentals and forecast an Age of Compliance and Finfluencers as crypto becomes a regulated global financial system. A panel on Smart Monetization with AI concluded that AI equalises opportunities, provides scaling tools, and encourages treating content as a product: audience-first, data-driven, and long-term.
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