Coinbase is set to launch its first-ever branded credit card, the Coinbase One Card, in partnership with American Express, targeting U.S. members of its Coinbase One subscription service. The card will provide 2% to 4% back in Bitcoin on everyday purchases, adding value to the existing Coinbase offerings. This launch marks a strategic expansion for Coinbase's subscription services, which have seen rapid growth and contributed significantly to revenue compared to trading. The card showcases Coinbase's commitment to integrating Bitcoin into its ecosystem while enhancing user experiences with traditional financial incentives.
Coinbase's subscription business is growing fast, having generated $698.1 million in Q1 2025, significantly impacting long-term investor confidence.
We see real potential in the combination of Coinbase and crypto with the powerful backing of American Express, meeting customer needs effectively.
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