"When it comes to cooking shows in the Internet age, no platform has been as big for creators and chefs alike as YouTube. TikTok and Instagram might be the place to go for short-form clips, but YouTube offers viewers something more, and something deeper, with longer videos that both showcase food and demonstrate how it's made from start to finish."
"It's not just people who are learning how to cook for the first time who watch YouTube videos by their favorite creators, but even professional chefs turn to the platform to improve their skills, speaking to the sheer breadth of information available and its ability to educate and entertain simultaneously. In the social media game, though, it's all about numbers, and some channels have managed to absolutely dominate the platform by combining cooking and education with sheer watchability."
YouTube dominates long-form cooking content by offering start-to-finish demonstrations that showcase food and teach preparation. TikTok and Instagram primarily host short-form clips. Viewers include novice cooks and professional chefs seeking to improve skills, reflecting the platform’s broad educational and entertaining offerings. Channel success is measured by subscriber and view counts, with creators like Binging with Babish and Tasty growing through concise, informative videos. Channels such as Aja Kitchen and Village Cooking Channel highlight village-style and cultural cuisines, while celebrity chefs like Gordon Ramsay have built large vlogging audiences. Aja Kitchen gained 29.6 million subscribers by January 2026 using wordless ASMR-style videos.
Read at Yahoo Life
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