""Nothing screams for attention, but a lot of small details quietly tell you, 'We really care,'" Simpl Coffee Co-Founder Oleksandr Chernyshov told Daily Coffee News. "No fake finishes, no decorative 'pretend.' That's a value for us, not just an aesthetic. The goal for the spaces and for the brand is the same: Make everything as simple as possible for the guest, and as honest as possible in how it feels.""
""I'm not sure how to quantify 'Ukrainian style' in design, but I can definitely describe our mentality," Chernyshov said. "Where we come from, nothing is guaranteed. So if you decide to do something - a coffee shop, a sandwich, a guest interaction - you do it as well as you possibly can, or you don't do it at all. And then you keep tightening the screws, making it a little better every month, every year.""
Ukrainian coffee chain veterans opened Simpl Coffee in the United States, with a second location now operating in Midtown Manhattan. Interiors feature clean lines and right angles, with black wooden tables, white cabinetry and a stone-topped bar. A palette of whites, grays and black is softened by flowers and green plants to keep the room calm and uncluttered so drinks and pastries stand out. Vertical strips of Ukrainian folk patterns appear in white on light gray walls around a cloud-shaped, backlit, borderless mirror. The bar is equipped with a Fetco batch brewer, a La Marzocco Linea espresso machine and Mahlkönig grinders, emphasizing simplicity, honest finishes and day-to-day stability for consistent coffee quality.
Read at Daily Coffee News by Roast Magazine
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