"Dutch Bros is slowly but surely becoming one of the major coffee chain competitors, popping up all over the country with its wacky drink combos, colorful straws, and friendly broistas. As any good chain, Dutch Bros implemented a rewards program in early 2021, promising free drinks after specific amounts of points and general incentives for customer loyalty."
"The summed-up version of events is that when it was first introduced in 2021, Dutch Rewards offered five points for every $1 spent. But in 2023, that changed to three points for every $1 spent. While this may not seem like a huge change, fans can certainly feel the difference, with one Redditor saying that to meet the 250-point minimum for a free drink "you have to spend about $83.33 to get one now... so instead of 10 drinks, it's more like 16-20, depending on what you order.""
"Besides the fluctuating points equivalency, fans are also frustrated with Dutch Bros' change in the way points are stored. The Dutch Rewards' current policy states that customers have 180 days to convert their points to rewards and redeem said rewards, but before the whole system changed, some customers racked up their points into the 10s of thousands. "It was implemented to prevent point hoarding," said one fan on Reddit,"
Dutch Bros expanded nationwide and launched a rewards program in early 2021 that initially awarded five points per $1 spent and promised free drinks after certain point thresholds. In 2023 the rate changed to three points per $1, increasing the cash required to reach reward thresholds and reducing points awarded for typical drinks. The rewards system now requires point conversion and redemption within 180 days, whereas some customers previously accumulated tens of thousands of points. Fans report reduced visits and frustration at diminished value and anti-hoarding measures, citing longer spend requirements to earn the same free items.
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