"WIRED tests a lot of coffee machines -productivity would grind to a halt if we stopped. But for this group blind test, we wanted to see what coffee professionals thought of the drinks produced by the "best" in fully automatic machines, without being influenced by any fancy design or brand awareness. We're not judging the machine's usability here, the app's interface (there's always an app), or how easy it is to clean. We only want to know about the Joe."
"If the marketing hype is to be believed, you can have it all, thanks to the best in fully automatic coffee machines. These compact countertop cafés promise to deliver a vast menu of drinks at the touch of a button, all with no barista prowess needed. But are the brews actually any good?"
"By the end of our experiment, it was clear that while money can buy you endless choice and push-button convenience, it doesn't necessarily guarantee barista-grade, café-quality coffee at home."
"For this test, they chose their Forest Blend beans, noted for their dark chocolate, molasses,"
Fully automatic coffee machines promise a wide menu of drinks with push-button convenience and no barista skill. A blind test with coffee industry professionals focused only on the quality of the coffee produced, avoiding influence from design, branding, usability, app interfaces, or cleaning ease. The results showed that higher spending can buy more choice and convenience without ensuring café-level taste at home. The professionals evaluated the drinks produced by leading do-it-all machines and found that the coffee quality did not consistently match expectations for barista-grade results.
Read at WIRED
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