"It's beloved by shoppers for being certified organic, natural, and responsibly sourced, and their line of coffee beans is no different. Tasting Table tried and ranked seven different Whole Foods 365 brand coffees to figure out which bags to buy and which to avoid. According to our taste test, Pleasant Morning Buzz should stay on the shelf. We based our ranking off taste and aroma, and this variety notably started off with a promisingly toasty fragrance."
"While we tasted the toasted notes we smelled, they were quite faint and quickly transformed into the mellower and sweeter notes more characteristic of a medium roast coffee. The finish was also bitter and harsh, quickly overwhelming the delicate notes on the palate. Further, not only did the jarring astringent finish overwhelm the first sip, but it got stronger and more intolerable with each subsequent sip too."
"Customer reviews of the Whole Foods 365 Pleasant Morning Buzz coffee on Amazon skew mostly positive. However, there are also plenty of complaints, with one user writing, "It smelled wonderful being ground and while it brewed. However, the coffee had a strong metallic taste and also was more acidic than expected." Many reviewers even thought the aroma was bitter too, as well as "super burnt, and off-smelling.""
Whole Foods 365 Pleasant Morning Buzz is labeled a medium-dark roast with an initially toasty, smoky aroma. The toasted notes were faint on the palate and quickly shifted to mellower, sweeter flavors more typical of a medium roast. The coffee ends with a bitter, harsh, jarring astringent finish that intensified with each sip. Customer feedback on Amazon is mixed; some praise aroma but report metallic taste, excess acidity, or burnt smells. The product's naming suggests a high-caffeine profile inconsistent with its darker roast. Overall, the cup offers disappointing balance between aroma, flavor clarity, and finish.
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