"After finding success in the fall with protein lattes and cold foam - which Starbucks credits with helping break a seven-quarter sales slump - the chain is betting that customers will want a little treat for spring. Lavender and coconut flavors are returning to the menu, while ube is making its Starbucks debut."
"Starbucks first introduced lavender drinks in spring 2024, rolling out the Iced Lavender Cream Oatmilk Matcha, Iced Lavender Oatmilk Latte, and Lavender Crème Frappuccino. The colorful drinks, which seemed perfectly designed for social media, were an instant hit. Business Insider's Katie Notopoulos noted in an August 2024 column that Starbucks' lavender powder was always sold out, and the chain's outgoing CEO said its popularity was on par with Starbucks' famous Pumpkin Spice Latte."
"During our preview of the drink, we were struck by just how potent the lavender flavor was in the cold foam. The color and scent were reminiscent of a bath bomb, or one of those essential oil pillow sprays that promise deeper sleep. We found it hard to taste the flavor of the chai, especially as the lavender cold foam began to melt into the drink."
Starbucks released three new spring drinks on Tuesday: the Iced Ube Coconut Macchiato, Toasted Coconut Cream Cold Brew, and Iced Lavender Cream Chai. The chain is leveraging the success of fall protein lattes and cold foam to drive spring sales. Lavender returns after its popular debut in spring 2024, when the flavor became as sought-after as the Pumpkin Spice Latte. The Iced Lavender Cream Chai combines chai and milk with lavender cream cold foam, though the lavender flavor proved overpowering, dominating the chai taste. Coconut flavors are also making a comeback on the menu, while ube marks its Starbucks debut.
Read at Business Insider
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