Second Cup's Identity Crisis | The Walrus
Briefly

Second Cup's Identity Crisis | The Walrus
"To fuel up for the three-hour drive, my family and I picked up our caffeine fix: an iced green tea latte for me, an iced salted caramel latte for my cousin, and two boring but delicious flat whites for his parents-all from Second Cup. Located near my uncle's house, the branch was usually my first stop on a road trip."
"At the time, the only location in Vancouver was at the BC Children's Hospital (it has since shut down). And if grabbing a coffee in a lobby designed for sick children wasn't enough of a deterrent for me, images of the cafe on Google Maps imparted to it an uninviting ambience: sterile decor, a wall of beige pastries, and somehow the noisome vapours of plastic gloves and rubbing alcohol."
A Korba, Cairo Second Cup branch offered upscale interior, warm lighting, patient staff, and ideal people-watching, serving as a go-to study spot and road-trip stop. The branch sat near family and provided a variety of drinks including iced green tea, salted caramel latte, and flat whites. A visit to Vancouver revealed only a hospital location, now closed, with a sterile ambience and uninviting images online. Many Canadian Second Cup locations appear dated, unattractive, and inconsistent, failing to match the inviting experience found at the Korba location. The chain also operates more than thirty locations in Egypt.
Read at The Walrus
Unable to calculate read time
[
|
]