NESCAFE Just Replaced Beer at Your World Cup Party for $10 - Yanko Design

A limited-edition NESCAFÉ Espresso Keg is designed for World Cup watch parties, helping fans keep talking after matches. The keg resembles a beer keg but dispenses coffee while people discuss goals, calls, and controversial moments from the game. Each package includes a 5L keg and two 10oz bottles of NESCAFÉ Espresso Concentrate in Black and Sweet Vanilla flavors. Instructions and recipes are included to brew the perfect cup for the “Third Half.” The package can serve about 20 cups, with additional concentrate needed for larger groups. A bi-cultural campaign features U.S. soccer legend Landon Donovan and Mexican fú­tbol icon Luis García, priced at $10 as a tribute to Donovan’s jersey number.

"The coffee brand is introducing the NESCAFÉ Espresso Keg, a limited-edition World Cup special designed to help you get into the "Third Half." This is a ritual they want to start, and caffeine may be the perfect companion as you get talking about the 90-minute-and-change match you just finished watching. They believe that "the conversation doesn't end after the game," and it should be helped along over a cup of coffee."

"The keg actually looks like your usual beer keg, but instead of dispensing beer, you'll have coffee pouring out of it as you discuss every goal, call (or non-call), and every exciting and controversial thing that happened during the match. Each package comes with a 5L keg and two 10oz bottles of NESCAFÉ Espresso Concentrate in Black and Sweet Vanilla flavors. In case you don't know how to mix it up, it also comes with instructions and recipes so you can "brew" the perfect cup for your Third Half."

"You'll be able to serve around 20 cups with the package, so you may need to stock up on more concentrate if you have a larger crowd attending your watch party. There is a special bi-cultural campaign to promote this limited-edition keg. We're not sure why Canada was left out of the equation, but U.S. soccer legend Landon Donovan and Mexican fútbol icon Luis García are the faces of the campaign, representing their two countries."

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