"A new hub for coffee innovation opened last summer in Cherry Hill, New Jersey, courtesy of Melitta North America. The company cut the ribbon on a 4,500-square-foot coffee training, events and research center called the M-Lab alongside its roasting headquarters, and has subsequently been packing it with a steady slate of industry programming. "M-Lab is our primary focus, and the result of years of thoughtful planning," Melitta North America Marketing Vice President Mike Brown told Daily Coffee News. "It represents a bold growth initiative designed to reinforce Melitta's leadership in the coffee industry, supporting brands of all sizes, from emerging brands looking to scale to large national brands seeking additional production and development support.""
"One of the first major gatherings at M-Lab was the National Coffee Association (NCA) Next Gen Coffee Challenge in September 2025, a hands-on team event in which young coffee professionals built mock brands from the ground up and pitched them to expert judges. In November, M-Lab hosted a panel featuring La Colombe Coffee Co-Founder Todd Carmichael, Win Win Coffee Co-Founder Nikisha Bailey and Melitta North America Innovation and Product Development Manager Dan Pabst, with about 40 coffee people in the audience. Last month, M-Lab hosted multiple education-focused events, including an SCA Coffee Value Assessment (CVA) for Cuppers course with participation from six certified Q Graders, including five from Melitta North America."
"The M-Lab is divided into what Melitta calls a collaboration space, a green coffee lab and a pilot production area. Programming spaces support hands-on training, blend development and beverage R&D, while the pilot production area is designed to help companies move from concept to product through small-scale roasting and packaging trials. The M-Lab features a wide variety of equipment on-site, including superautomatic and bean-to-cup machines from the Melitta Professional po"
Melitta North America opened a 4,500-square-foot M-Lab in Cherry Hill, New Jersey, adjacent to its roasting headquarters. The facility serves as a coffee training, events and research center designed to support brand development and production scaling. Early programming included the NCA Next Gen Coffee Challenge, a panel with industry founders, and SCA CVA-for-Cuppers training featuring multiple certified Q Graders. The M-Lab contains a collaboration space, a green coffee lab, and a pilot production area for hands-on training, blend development, beverage R&D, and small-scale roasting and packaging trials. On-site equipment supports both consumer and professional testing and demos.
Read at Daily Coffee News by Roast Magazine
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