""It is so common that it is now cliché that coffee drinkers depend on the caffeine contained therein to provide them with the energy they need to get through the day. Accordingly, the amount of caffeine in a coffee blend affects a consumer's purchasing decision. Additionally, for regular coffee drinkers, 'decaf' and 'half-caff' coffees are not a reasonable substitute for a morning fix.""
""The back label of the coffee product describes a 'dark, rich brew with full, strong, flavors, but without the strong acidity.' The label also mentions a 'long, slow roast' of coffee 'beans' that are then 'treated to a chemical-free, natural steaming process that removes some of their acidity, but not their flavor.'""
A federal class action lawsuit claims Trader Joe's misrepresents its 'French Roast Low Acid' coffee as fully caffeinated, while tests indicate it has caffeine levels closer to half-caff. Filed by four consumers in California, New York, and Illinois, the complaint asserts that the product's labeling is deceptive, as it promotes the coffee as 'LOW ACID' and 'smooth & full flavored' without disclosing its lower caffeine content. The lawsuit does not allege safety issues but emphasizes the importance of caffeine levels in consumer purchasing decisions.
Read at Daily Coffee News by Roast Magazine
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