"The moment you open the door to Bird & Branch, a cafe in Midtown, you're immediately hit with that satisfying, warm coffee aroma as it invades your nostrils. The staff attire mirrors the relaxed vibe of the shop, casual clothes that allow the ease and a fast pace behind the counter. The barista dresses in workout clothes and wears glasses, warms the milk before putting it into the coffee."
"Two-thirds of American adults consume coffee daily, according to Lauren Burke, spokesperson for the National Coffee Association. Burke explains that coffee supports more than 2.2 million U.S. jobs, adding $343 billion to the economy every year and accounting for 8% of the total U.S. food service sector. The U.S. relies almost entirely on imports to meet its coffee demand, and only 1% of the beans Americans drink come from Hawaii and Puerto Rico. Every dollar in coffee imports is tied to $43 in U.S. economic value, Burke noted."
Bird & Branch is a Midtown café opened in 2018 by Brandon and Faith Lee that emphasizes warm aromas, relaxed staff attire, and personal customer rituals. The barista warms milk and greets customers by name, creating community through small details. New tariff changes have raised questions and uncertainty about coffee prices and potential impacts on small coffee-shop owners and customers. Two-thirds of American adults consume coffee daily, supporting more than 2.2 million U.S. jobs and contributing $343 billion annually, about 8% of the U.S. food service sector. The U.S. relies almost entirely on imports, with only 1% of beans from Hawaii and Puerto Rico.
Read at www.amny.com
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