"Social media is a window into our everyday lives. For many, this includes watching creators make their morning coffee and afternoon lattes. Influencers are demonstrating how easy it is to recreate café favorites at home, and brands like Nespresso are taking notice. With social listening being used as the new way to understand how products are used, what does this mean for the future of Nespresso machines?"
"More so, the brand is selling you an experience: A cappuccino in Italy, a decaf coffee after dinner in France, or simply, a beautiful latte-art laden morning cup. Its most recent innovation, the Vertuo Creatista, has the traditional look and some of the features of an espresso machine, plus more advanced features like Bluetooth. At the push of a button, it can make six different styles of coffee within 30 seconds. It has a professional frothing wand for latte art and specialty coffees."
Social media showcases creators making café-style drinks, prompting brands to adapt to visually driven consumer preferences. Nespresso emphasizes aesthetic, premium machines and partners with celebrities like The Weeknd to promote lifestyle-driven experiences. Modern models like the Vertuo Creatista combine traditional espresso-machine looks with advanced features such as Bluetooth, one-touch brewing of six coffee styles within 30 seconds, and a professional frothing wand for latte art and specialty drinks. Nespresso, led by Nestlé, popularized at-home barista-style coffee since the late 1990s and generated over $7 billion in revenue in 2022. The brand maintains two machine lines, Original and Vertuo.
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