"For the first time in the airline's history, American customers will enjoy a consistent, premium coffee experience both on the ground and at 30,000 feet: a strategic move that reflects the growing importance of hospitality excellence in today's competitive travel landscape. A Coffee Revolution Takes Flight Starting in early 2026, passengers across all American Airlines cabins will savor Lavazza's premium coffee blends, while travelers relaxing in Flagship® and Admirals Club® lounges will enjoy the same elevated experience."
""At American, we're focused on looking at every aspect of the customer experience, and a quality cup of coffee is an important part of that journey," said Heather Garboden, American's Chief Customer Officer. "We're proud to team up with this iconic brand to bring a rich, satisfying coffee experience to our customers : whether they're in the air or relaxing in our lounges.""
American Airlines will partner with Lavazza to provide a unified premium coffee experience across all cabins and in Flagship® and Admirals Club® lounges beginning early 2026. The rollout delivers the same Lavazza blends on the ground and at 30,000 feet, replacing differing coffee offerings. The move emphasizes attention to customer experience and hospitality excellence and aims to meet increasingly sophisticated traveler expectations. Lavazza brings nearly 130 years of Italian, family-owned coffee heritage founded in Turin in 1895. The partnership signals American's strategic focus on curated premium services throughout the travel journey.
Read at Food & Beverage Magazine
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