A viral Berkeley cafe just opened in SF. There's no coffee here, only chai.

""Going to a cafe and asking for chai - what you get is always very disappointing," Mojo said. "So I think very quickly our customers kind of decided for us: We're here for the chai.""

"Unlike the chai lattes found in many cafes across the U.S., Elaichi Co. doesn't add a premade chai concentrate to steamed milk. Instead, the proprietors brew their chai directly with the milk, creating a more tea-forward, creamy drink that highlights the boldness of the spices."

"You can get coffee at any coffee shop pretty much anywhere, but there's only a handful of places where you can get authentic chai," Mojo said."

Muhammad and Zainab Joyo opened Elaichi Co. in Berkeley to provide authentic chai, contrasting with the disappointing chai found in U.S. cafes. Their method involves brewing chai directly with milk, resulting in a creamy, spice-forward drink. The success of their first location led to the opening of a second cafe in San Francisco, which will focus solely on chai. The Joyos, both from Pakistan, aim to fill the gap for authentic chai in the area, having previously worked in tech.

Read at SFGATE