A Surprise $80 Deal on WIRED's Favorite Coffee Maker
Briefly

A Surprise $80 Deal on WIRED's Favorite Coffee Maker
"On the one hand, it offers a crazy amount of customization for the geeks-customized for the lightness or the darkness of the roast, the brewing temp, the duration of the bloom, local elevation, preference for pour-over or immersion style brewing, excellent cold brew, you name it. But on the other, you can just press a button and get mind-bendingly good coffee. Select Guided Brew on the device's LED menu, slip in a color-coded basket with a standard paper filter,"
"You can now add the colors "malted chocolate," "sesame," and "woodblock" to black and white, but the new colors aren't on sale. Anyway, the Fellow Aiden sale amounts to a Prime Day sneak attack. Fellow's representatives told WIRED as recently as a week ago they would be sitting out October's Prime Big Deals Day ... before suddenly now launching a whopping 15 to 20 percent sale on some of their most popular products, including the Aiden."
Fellow makes advanced coffee equipment, including the Fellow Aiden drip coffee maker now on sale for 15–20 percent during October Prime Day. New color options — malted chocolate, sesame, and woodblock — were introduced but are not discounted. Fellow initially indicated it would skip Prime Big Deals Day before launching surprise discounts on several popular products. The Aiden provides deep customization for roast lightness, brewing temperature, bloom duration, local elevation, pour-over or immersion styles, and cold brew. A Guided Brew feature automates precise recipes using a color-coded basket and standard paper filters to meet Specialty Coffee Association standards.
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