"As the consumption of protein is becoming increasingly popular, it's spurring the release of more and more protein-enhanced products. What was once largely the domain of gym buffs has now exploded into every corner of the food and beverage industry - everything from high-protein snack bars to fortified protein water. According to a survey by the International Food Information Council, about 71% of American consumers reported actively trying to increase their protein intake in 2024, up from 67% in 2023."
"In this landscape, even coffee chains like Dutch Bros are offering protein-infused versions of classic drinks, so that a latte isn't just a caffeine fix, but also a convenient source of extra protein. For a $1 upcharge, Dutch Bros can turn almost any drink on the menu into a protein boost with its casein-enhanced protein milk. This simple upgrade transforms classic lattes, specialty drinks, and seasonal favorites into a more fueling option by doubling the amount of protein."
Protein consumption has increased rapidly, driving a surge in protein-enhanced products across food and beverage categories. Survey data show about 71% of American consumers reported actively trying to increase protein intake in 2024, up from 67% in 2023. High-protein beverage launches grew 122% between 2020 and 2024. Coffee chains offer protein-infused options using casein-enhanced protein milk for a $1 upcharge, doubling protein content in lattes and specialty drinks. A review evaluated six medium-sized iced protein coffee drinks, starting with Protein Latte and Protein Mocha, ranking flavors, sweetness, and protein-milk integration, and included a transparent methodology.
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