""While that project led to a lot of good iteration on our systems, it ultimately proved difficult with some technical limitations, and we've since moved in a different direction," 321 Coffee Co-Founder Michael Evans told Daily Coffee News. "In the past year, we've been focusing on making our roastery more accessible with new equipment, such as a green coffee system to minimize the movement of heavy burlap bags of coffee around our space.""
""Wholesale is now one of the largest verticals of our business," Evans said, noting that 321's coffee sourcing has expanded to include greens from importers including De La Finca, Ally Coffee and Cafe Imports."
"The new 5,000-square-foot production home in central Raleigh includes a Loring S35 roaster alongside the company's existing Loring S15, and the company roasted more than 100,000 pounds of coffee in 2025."
321 Coffee moved roasting operations into a 5,000-square-foot production facility in central Raleigh, adding a Loring S35 alongside an existing Loring S15 and more than tripling production capacity. The new facility relies on a more traditional workflow after an earlier roastery used digital systems that encountered technical limitations. Accessibility upgrades include a green coffee system to reduce handling of heavy burlap bags. Roaster skill growth and low-tech tools like physical checklists have reduced dependence on technological assists. Wholesale has become a major business vertical, sourcing greens from De La Finca, Ally Coffee and Cafe Imports and roasting over 100,000 pounds in 2025.
Read at Daily Coffee News by Roast Magazine
Unable to calculate read time
Collection
[
|
...
]