In Singapore, the trend for nonalcoholic cocktails is on the rise, as illustrated by the Strawberry Moon at Fura, a bar owned by Christina Rasmussen and Sasha Wijidessa. This cocktail, crafted from imperfect ingredients, embodies a fusion of creativity and sustainability. The surge in interest for nonalcoholic options is driven by knowledgeable consumers who value intentional drink-making. Bars across the city, from independent spots like Fura to prestigious venues like Raffles Hotel, increasingly feature zero-proof cocktails, diversifying their menus and catering to a sophisticated clientele.
Rasmussen described the Strawberry Moon as a sensory bait and switch, showcasing the market for nonalcoholic cocktails in Singapore's thriving drinking scene.
Wijidessa emphasized the educated consumer market in Singapore, attributing the demand for thoughtful nonalcoholic beverages to drinkers who know exactly what they want.
Collection
[
|
...
]