"Fernet-Branca is a specific brand of an Italian liqueur subcategory, fernet. Fernet is an amaro that's especially bitter and menthol-forward, and is stronger than your average amaro at around 30% to 45% ABV. It includes botanicals like cardamom, mint, rhubarb, gentian, saffron, and chamomile, and is believed to have been developed by the brand Fernet Vittone in Milan during the mid-19th century."
"Because fernet is, in fact, strong, bitter, minty, and almost medicinal with a mouth-coating viscosity, it's polarizing. You love it, or you hate it. Fernet-Branca is famous for being a bartender's secret handshake: Ordering one signals drinks expertise and refined appreciation for such an intense liqueur."
"When a drink is especially cold, our taste buds operate with a little less sensitivity, and this is actually a [benefit to enjoying intensely flavored beverages]. But there's science behind why something like Fernet-Branca is almost always enjoyed chilled."
Guy Fieri identifies Fernet-Branca as his favorite drink, though he also enjoys Jack Daniel's and tequila. Fernet-Branca is an Italian liqueur and specific brand within the fernet subcategory of amaro, characterized by its bitter and menthol-forward taste with 30-45% ABV. It contains botanicals including cardamom, mint, rhubarb, gentian, saffron, and chamomile, and was developed in mid-19th century Milan. The liqueur is polarizing due to its intense, medicinal flavor profile. Fernet-Branca is traditionally served chilled, as cold temperatures reduce taste bud sensitivity, making the strong flavors more palatable. Fieri's preference for drinking it warm demonstrates unusual commitment to the liqueur.
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