Fizzies Drink Tablets were invented around 1954 by Lem Billings at Emerson Drug Company. The tablets dissolved in water to create colorful, fruit-flavored drinks aimed at children. They were launched regionally in Pennsylvania in 1956 in sugar-free cherry, lemon-lime, grape, and orange flavors. The product appealed because it allowed on-demand drink preparation without taking much cupboard space. After Emerson was acquired in 1962, the brand expanded to eight flavors sold nationwide and grew into a major industry. Fizzies became a popular after-school snack through the 1960s, but were discontinued in the late 1960s due to fears about cyclamate, a zero-calorie artificial sweetener used in the tablets.
"Fizzies eventually became a popular after-school snack that kids loved throughout the '60s, but were discontinued due to fears about one of its key ingredients. Fizzies was a sugar-free drink tablet that contained cyclamate. This zero-calorie artificial sweetener was invented in 1937 and used for cooking and baking. In the 1950s, it was introduced as a healthy alternative to white table sugar that was 30 times sweeter."
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