Review: Traveller Full Proof Whiskey Is A Bargain Blend That Sips Like A Single Barrel - Tasting Table

"According to the analysis firm Business Market Research, the 2026 global American whiskey market is estimated at $3.13 billion. It is expected to continue rising, reaching $4.65 billion by 2035. Whiskey has been a part of American culture since our country's beginnings, with bourbon being a distinctive product of the United States, as declared by Congress in 1964."

"Country crooners are known to drown their sorrows or drink to their friends with a bottle of whiskey. So much so, Grammy Award-winning country music star Chris Stapleton joined Buffalo Trace Distillery in 2024 to produce Traveller Blend No. 40 Whiskey. The singer and Lexington, Kentucky, native, whose famous remake of "Tennessee Whiskey" was on his Grammy Award-winning album "Traveller," has been a longtime whiskey drinker."

"As whiskey trends in 2026 continue to look promising, it makes sense that Stapleton would expand his partnership with Buffalo Trace and its master distiller, Harlen Wheatley, to create a new permanent selection for the brand, Traveller Full Proof Kentucky Whiskey."

The American whiskey market demonstrates strong growth potential, with projections showing expansion from $3.13 billion in 2026 to $4.65 billion by 2035. Bourbon, recognized as a distinctive American product since Congress's 1964 declaration, maintains cultural significance. Country music and whiskey share a deep cultural connection, with artists frequently referencing the spirit in their work. Grammy Award-winning country musician Chris Stapleton, known for his remake of "Tennessee Whiskey," partnered with Buffalo Trace Distillery in 2024 to create Traveller Blend No. 40 Whiskey. This partnership expanded to include a permanent selection, Traveller Full Proof Kentucky Whiskey. The whiskey category continues expanding nationwide, with every state now producing whiskey.

Read at Tasting Table