James Vavas, President of Merchants of Third Avenue (MOTA), highlighted his vision for the organization, focusing on providing value to attract new members and making Third Avenue a prominent destination. He noted the success of their social media, especially Instagram, and announced plans to engage with merchants on the avenue's north side. Vavas introduced member spotlights and educational sessions during meetings to foster learning. His goal is to unify the organization and encourage regular visitors from across New York City, aiming for a productive future for MOTA.
Vavas emphasized the need for organizations to provide value to recruit new members, stating, 'People don't just join organizations to say 'I'm a member' anymore.'
His vision for MOTA includes expanding its reach to make Third Avenue a regular destination for visitors from all over New York City.
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