SEVENTY ONE Gin, co-founded by Mert Alas, uses the rare Queen of the Night flower, which blooms only once a year, as a core ingredient in their gin. This addition creates a spirit with a haunting and complex flavor profile, deviating from typical citrusy gins by channeling a more sultry essence. The rarity and difficulty of harvesting the flower enhance the gin's exclusivity, echoing a commitment to craftsmanship that emphasizes clarity and discipline in a world of mass production. The final product is not just about taste; it embodies a feeling of ephemeral beauty.
The Queen of the Night is notoriously difficult to harvest. Its bloom must be caught at peak volatility, then individually distilled to preserve its aromatic structure.
SEVENTY ONE is cultivating a precision that can’t be mass-manufactured. Each decision is about clarity, tension, and discipline—qualities that feel increasingly rare in luxury.
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