Courvoisier's new #BYOCV campaign emphasizes the excitement of pre-party moments, showcased through a film starring Karrueche Tran and Bloody Osiris. The campaign kicked off with a dinner party at New York City's Elysée, celebrating the brand's Courvoisier Dînatoire series that aims to enhance early-evening social gatherings. Guests enjoyed specialty cocktails and hors d'oeuvres while engaging in conversations using ice-breaker cards. Personalization was also a theme, with custom leather tote bags and engraving options for the bottles, promoting a vibrant community around Courvoisier's legendary appeal.
"A dînatoire is all about enjoying the moment and Courvoisier for me is legendary - we all know the song...'Pass the Courvoisier!'"
"The night kicked off with a toast from Tran, who shared that Courvoisier has been a long-time pre-party staple for her."
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