"Ghia, the nonalcoholic aperitif brand that's become a mainstay at swanky bars and upscale brand events, just launched its newest flavor that's bound to be a crowd pleaser: Blood Orange. The flavor, described as a blend of "Ghia's signature bitter aperitif with juicy blood orange," will join the company's line of canned, cocktail-adjacent beverages called "Le Spritz," which come in existing flavors like Lime & Salt and Sumac & Chili."
"The N/A category is still popping off When Ghia first launched in 2020, its only product was its original aperitif, which is designed to be added to a mixer like a traditional spirit. Since then, the nonalcoholic beverage market has taken off: According to IWSR Drinks Market Analysis data, the category saw overall volumes rise by 29% in 2023, and the total no-alcohol market in the U.S. is expected to be worth almost $5 billion by 2028."
"Ghia has met both of these industry trends head-on, introducing new product lines including Le Fizz, the brand's take on a nonalcoholic wine, and Le Spritz, its answer to the growing demand for RTDs. Since launching in 2021, Le Spritz has sold around four million cans, with the category now accounting for 60% of Ghia's total sales. Ghia founder and CEO Melanie Masarin says that the Le Spritz line is expanding the brand's reach by offering a "lower barrier to entry""
Ghia introduced a Blood Orange Le Spritz flavored canned RTD combining its signature bitter aperitif with juicy blood orange. The new flavor joins existing Le Spritz options such as Lime & Salt and Sumac & Chili and is sold at $24 for a four-pack of eight-ounce cans. The launch aims to attract a broader, more mainstream audience as canned cocktails and nonalcoholic beverages grow in popularity. Industry data show no-alcohol volumes rose 29% in 2023 and the U.S. no-alcohol market could reach nearly $5 billion by 2028. Le Spritz now represents 60% of Ghia's sales.
Read at Fast Company
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