"Asahi reportedly spent almost four years developing this technology. 'Getting the solid food into cans was the first challenge,' wrote the Yomiuri Shimbun in 2025."
"'A machine to insert lemon slices into cans was developed from scratch. Through trial and error, including dented cans and lemons not fitting, the team spent two years improving the machine's accuracy in sealing 600 cans in a minute.'"
"The collaboration with Square Enix features Sephiroth using his super-long Masamune to chop up lemons for the shochu-based cocktail."
Asahi Breweries introduced the Mirai no Lemon Sour, a canned cocktail featuring a lemon slice inside each can. The marketing campaign includes a collaboration with Square Enix, showcasing Final Fantasy VII's Sephiroth. The development of this cocktail took nearly four years, focusing on the technology to insert lemon slices into cans. A custom machine was created to ensure accuracy in sealing cans, overcoming challenges such as dented cans and improper fitting of lemons. The effort reflects a commitment to innovation in the beverage industry.
Read at Kotaku
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