Anatomy of a Modern "It" Bar
Briefly

Anatomy of a Modern "It" Bar
"Moe Aljaff, Schmuck's co-owner, noted, 'I think subconsciously we kind of designed it like a home,' expressing the intimate, personal vibe of modern bars."
"The shift in bar design reflects a trend where interiors feel like an aspirational home, combining multifunctional elements with a personal touch."
Today's bars reflect a departure from traditional themes, embodying a vibe that feels personal and intimate. The design of modern venues, like Schmuck in Manhattan's East Village, showcases a mix of familiar home elements with industrial features. This creates spaces that feel like upscale house parties rather than typical night-out locales. A focus on lightness and thoughtful design choices, as described by co-owner Moe Aljaff, highlights the blending of home aesthetics with bar functionality, emphasizing a new era in bar culture.
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