"The experience was developed by Dr. Ilana Gilovich, former chief storyteller at Emursive Productions, inviting guests to move through a series of rooms filled with 'mischievous performances' and unexpected encounters."
"According to the brand, you'll encounter apothecaries, 'otherworldly strangers' and assorted guides who lead you through the experience, offering tastings and cocktails along the way."
"The drinks themselves are built around Another Hendrick's, a new riff on the brand's signature rose-and-cucumber base, which includes both orange blossom and cacao for something a little brighter and richer than the original."
"This New York debut is part of a larger national rollout, with similarly 'beyond-the-ordinary' experiences slated for Los Angeles, Chicago and Miami in May."
Hendrick's is launching an immersive theater experience named 'Anotherland' in the West Village on April 17 and 18. This event transforms a townhouse into a surreal playground filled with performances and cocktails, celebrating the brand's new expression, Another Hendrick's. Developed by Dr. Ilana Gilovich, the experience invites guests to explore various rooms with unexpected encounters and tastings. The cocktails feature a new blend of flavors, including orange blossom and cacao, enhancing the brand's signature rose-and-cucumber base. This event is part of a national rollout across several cities.
Read at Time Out New York
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