"Enter DeKuyper's Razzmatazz - the flavor-packed raspberry cordial. DeKuyper may be an underdog in the world of spirits, but it knows its stuff when it comes to the flavored liqueur market. That's because DeKuyper does sweet well, and it has affordability and variety covered to boot! Even if you're unfamiliar with DeKuyper's catalog, chances are you've come across a bottle of DeKuyper triple sec."
"While Giffard and Rothman and Winter are reputable fruit liqueur brands, reserve those higher-shelf options for a different occasion - one where a drier, more delicate cocktail is on order, like with the Aviation cocktail. The botanical gin-based drink calls for crème de violette (a light, floral liqueur) to come to fruition. You won't find it in DeKuyper's portfolio of liqueurs, nor an adequate substitution."
"That mini-lesson in flavored liqueurs is all about context. While you don't need to call off the search, if an Aviation cocktail is what you're after, DeKuyper isn't for you. If we're talking about fun and fruity drinks, however, that means we're in schnapps territory. Neither dry nor delicate, flavored schnapps are all about alcohol and sugar. In other words, sayonara, Aviation cocktail, and hello Rum Runner."
DeKuyper produces Razzmatazz, a flavor-packed raspberry cordial positioned as an affordable, sweet liqueur. The DeKuyper catalog includes over ten flavored liqueurs beyond triple sec, such as peach, peppermint, sour apple, and cinnamon. Higher-end brands like Giffard and Rothman and Winter suit drier, delicate cocktails that call for light, floral liqueurs such as crème de violette, which DeKuyper does not offer and cannot adequately substitute. Flavored schnapps prioritize sugar and alcohol rather than dryness or delicacy, making them ideal for fun, fruity drinks like a Rum Runner, and suitable as a sweet counterpoint in cocktails like a Mezcal Negroni.
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