The Chicago White Sox are debuting Chicago Bulls-themed alternate uniforms during a challenging season, following a recent win to improve their record to 8-23. This collaboration, highlighted by the team's marketing officer, is notable as it's a first between an MLB and NBA team. Despite struggles on the field, the Sox hope the new red jerseys will draw attention and sales, reflecting the franchise's need to elevate its performance and fan engagement amidst a significant deficit in their division standings.
Like the vintage Reese's commercial in which someone accidentally gets peanut butter in his chocolate while another person gets chocolate in his peanut butter, this is a melding of two franchises that was bound to happen.
This is exciting stuff for the Sox, who take an 8-23 record into Friday's game against the Houston Astros after snapping a three-game losing streak.
How about that, we're 1-0 this month. Every win is great.
Now we'll see if the all-red jerseys can sell the Sox better than the actual team, which began the day 11½ games behind the first-place Detroit Tigers in the American League Central.
Collection
[
|
...
]