"Among the many reasons Facebook is becoming even more of a cesspool by the moment is the proliferation of AI content that fools more than a few of the platform's less discerning users. And we're talking about pretty blatant stuff that should set off even the weakest BS detectors. But when people see news they want to believe, they're quick to share it without stopping for so much as a second to consider its veracity."
"It's very common to see garbage sports sites putting out stories about famous players running into aging teachers and helping them to cross the street. Another prevalent trope is falsely quoting athletes, particularly if they're supporting conservative causes. I recall seeing something about Justin Jefferson denouncing Bad Bunny as the Super Bowl halftime performer, and another one with the star wide receiver donating $500,000 for a mural dedicated to the Ukrainian woman killed on a subway."
"There was another about Teddy Swims making the same donation, for what it's worth. And what it's worth is nothing, because it's all fake. You're going to see more and more of this with sports reporting, especially this time of year when it's much more difficult to separate rumor from fact."
AI-generated content and bot-driven posts are increasingly fooling Facebook users, fueling the spread of blatant falsehoods. Sensational sports fabrications commonly depict famous athletes in contrived, feel-good encounters or assign false political statements to boost shareability. Examples include claims about Justin Jefferson denouncing Bad Bunny and fabricated $500,000 donations for a mural honoring a Ukrainian subway victim, along with similar Teddy Swims reports. These falsities proliferate during the offseason when trade and free-agency speculation already attracts the most attention. Large audiences often prefer rumor over verification, which makes it easy for automated content to dupe readers and generate heavy traffic.
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