
"With the full squad beginning Spring Training workouts, and with the 2026 marketing slogan unveiled, the Chicago Cubs are ready to get on with [THIS]. The first crack at hyping the season head is an absolute winner, lacing together early visuals from Spring Training with quotes around the organization about where things stand. Very well done. Enjoy. Get hyped. Beware, local brick walls. This group. pic.twitter.com/nFqmlut9On- Chicago Cubs (@Cubs) February 17, 2026"
"The first crack at hyping the season head is an absolute winner, lacing together early visuals from Spring Training with quotes around the organization about where things stand."
"Enjoy. Get hyped. Beware, local brick walls."
The full Chicago Cubs squad has begun Spring Training workouts while the 2026 marketing slogan has been unveiled. The team is positioned to move into the upcoming season with momentum. The initial promotional piece pairs early Spring Training visuals with quotes from around the organization to communicate roster status and club perspective. The promotional effort received positive reactions and aims to energize the fanbase. The messaging mixes behind-the-scenes footage, team imagery, and short, punchy lines like "This group." The post includes a clip and a team photo link to drive fan excitement and engagement.
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