"For decades now, BMW and Mercedes-Benz have made strong use of American labor, turning out SUVs from their factories in South Carolina and Alabama, respectively. In fact, BMW is actually the largest automotive exporter by value in the United States. Those investments have proven to be useful tariff armor in President Donald Trump's second term. The other German luxury brand, Audi, hasn't been so lucky, as it has no factories in the U.S., and being so import-heavy is hammering its bottom line."
"extended-range electric vehiclesseem to be the next big thing. You take a dedicated EV platform, capable of software updates and all those good things, and you add in a gas engine purely to recharge the EV battery. It gives customers a familiar experience while eliminating range anxiety, which is why it's becoming a popular choice for automakers planning their next-generation electrified SUVs and trucks."
Audi may adopt Scout Motors' extended-range EV (EREV) platform to build a large U.S.-market SUV, potentially avoiding an immediate need for its own American factory. Scout is constructing a plant in Blythewood, South Carolina, with production expected by late 2027. Scout's EREV approach pairs a dedicated EV platform with a gasoline engine that recharges the battery, reducing range anxiety and offering roughly 500 miles of range. BMW and Mercedes-Benz already manufacture in the U.S., with BMW the largest U.S. automotive exporter by value. Heavy U.S. imports have left Audi exposed to tariffs and squeezed profitability.
Read at insideevs.com
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