"Just look at Neta, a Chinese brand that has faced falling sales and financial woes in China as of late. It has hoped to find success by pivoting to markets like Thailand and Brazil. But the cars themselves don't seem like they're as good as ones from bigger brands with more money, like Geely or BYD, nor do they have the same after-sales support."
"Chinese auto brands have made serious inroads into Australia in recent years, filling a vacuum as Ford and General Motors have given up on local production. The market share of Chinese brands in Australia is around 17% now, versus 1.7% in 2019. This is [tenfold] growth since COVID, in other words, said Mike Costello, an analyst with Cox Automotive Australia and New Zealand."
China's car market contains many brands, and most seek export markets to survive. A few firms like BYD or Xiaomi sustain strong domestic sales and profits, but most smaller companies cannot generate local volume needed for profitability. Exports often serve as the turnaround strategy for dire home-market sales and financial woes. Neta has pivoted toward Thailand and Brazil amid falling domestic sales, but its vehicles lack parity with larger firms' products and after-sales support. Australia provides an example where Chinese brands captured market share, growing from 1.7% in 2019 to about 17% now, aided by former local-production exits and geographic proximity to China.
Read at insideevs.com
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