"At the heart of today's car industry, there is a contradiction. Ordinary car shoppers, our readers, and even friends of mine tell me they want cheaper cars. But send them into a showroom, and they'll demand all-wheel-drive, a 65-inch infotainment screen, a thousand horsepower and room for 11 people. Making a great affordable car, then, is about squaring this circle."
"Any car company can weave desire out of excess. Add enough power or space, and you'll win your share of maximalist customers. But here lies the dilemma: When every automaker chases size, power and profit margins, we end up with a new car market where the average car costs over $50,000. The Nissan Leaf does not cost $50,000. It costs $30,000 to start, though realistically, you will see most of them trading for $35,000-$40,000."
Car shoppers often want lower prices yet still demand features like all-wheel drive, massive infotainment screens, extreme power and large seating capacities. Nissan answered that contradiction by prioritizing the art of subtraction to deliver a compact EV focused on essentials. The 2026 Leaf starts near $30,000 and realistically sells around $35,000–$40,000, positioning it as the most affordable long-range EV option compared with larger competitors. The Leaf balances modern technology, practicality and charm while undercutting pricier market trends. The 2026 Nissan Leaf earned recognition as a breakthrough affordable electric vehicle.
Read at insideevs.com
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