
"VinFast says that Lac Hong is meant to be inspired by Vietnam's cultural heritage, while embodying the courage, intellect and stature of the nation. It's launched with two models, the 800 S and 900 S, both of which join the VF9-based 900 LX that was quietly unveiled in mid 2025."
"The brand's car group has been mired in controversy, while it has struggled to move its EV models in markets outside Vietnam. Yesterday, it announced its intention to pivot and refocus its goals. It's officially split its operations into three different lines."
"First up is the mainstream consumer-focused Vinfast VF series that we've seen in cars like the VF8 and VF9. Then, the brand has the Green models, like the Herio Green and Minio Green, meant for fleet customers. But the biggest news is its new luxury line of cars: Lac Hong."
VinFast, owned by Vietnam's richest man Pham Nhat Vuong through VinGroup, has restructured its automotive operations into three distinct divisions. The mainstream VinFast VF series includes models like the VF8 and VF9. The Green line targets fleet customers with models such as the Herio Green and Minio Green. The new Lac Hong luxury brand represents VinFast's premium offering, inspired by Vietnamese cultural heritage and designed to embody national courage and intellect. Lac Hong launches with the 800 S and 900 S models, joining the previously unveiled 900 LX based on the VF9 crossover. These vehicles are scheduled for 2027 release, though their availability outside Vietnam remains uncertain. VinFast has faced significant challenges expanding internationally despite VinGroup's domestic dominance.
#vinfast-restructuring #lac-hong-luxury-brand #vietnamese-automotive #ev-market-expansion #brand-portfolio-strategy
Read at insideevs.com
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