"Toyota unveiled the new 2027 Highlander, a fully redesigned midsize SUV that marks the brand's first three-row electric vehicle for the US market and the first Toyota EV assembled in America. It's a familiar name - Toyota has been selling gas Highlanders for over 20 years - with an all-new powertrain aimed directly at one of the most popular vehicle segments in the market today. To say this is Toyota's best chance to best its EV rivals would be an understatement."
"The announcement comes at a tumultuous time for the world's best-selling automaker. Toyota's strategy of emphasizing hybrid vehicles over pure battery-electric ones seems to have been vindicated, as global EV sales slow down and the company's rivals report huge losses related to their EV investments. But Toyota also has a new CEO, finance chief Kenta Kon, a close ally and former secretary of current chairman Akio Toyoda."
Toyota unveiled the 2027 Highlander, a fully redesigned midsize SUV and the brand's first three-row electric vehicle for the U.S., also the first Toyota EV assembled in America. The model continues the Highlander nameplate after over 20 years of gasoline variants and introduces an all-new powertrain aimed at the popular midsize three-row segment. Production will occur at Toyota's Kentucky factory to mitigate tariff exposure. Toyota has emphasized hybrids over pure battery-electric vehicles while navigating slowing global EV sales, rival EV losses, Chinese competition, global tariffs, and leadership changes including new CEO Kenta Kon.
Read at The Verge
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