"On Tuesday, Tesla announced a new Model Y and Model 3 Standard, versions of its popular compact SUV and sedan stripped of a few higher-end touches and features to bring the price down to $39,990 and $36,990, respectively. They're both about $5,000 cheaper than the Premium variants, which goes a ways-but not all the way-toward recouping the $7,500 tax credit canceled by the GOP-led Congress this past summer."
"The price point also puts Tesla's newest models firmly in the "more affordable" EV camp. The average transaction price for electric vehicles last month was over $57,000, according to Kelley Blue Book. But the new variants, which look a lot like older versions of the Model Y and S, might not be enough to turn new customers to the electric side."
Tesla introduced lower-priced Model Y and Model 3 Standard trims priced at $39,990 and $36,990, respectively. Both trims are roughly $5,000 cheaper than Premium variants but do not fully offset the $7,500 federal tax credit loss. The new prices place Tesla models in the more affordable EV range versus a $57,000 average transaction price. Analysts say a $30,000 EV would broaden adoption, and a roughly 10 percent cut may not win many new buyers. The new trims remove higher-end features—decontenting—to shave costs, a move likened to legacy automaker tactics.
Read at WIRED
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