"The American automotive landscape is changing after a period that saw tighter emissions rules push automakers toward more efficient, quieter powertrains and prompted shifts away from big V8 engines. But many of those regulations, including the federal EV incentives, have fallen away, leading automakers that once promised to discontinue the gas-hungry engines to reinvest in V8 offerings - especially in full-size trucks and performance cars."
"Detroit's Big Three lead the V8 push Big, powerful cars and trucks have long been Detroit's best profit-makers. Many are now seeing a resurgence thanks to the renewed investments. Ram Trucks brought back its Hemi V8 engine in August after pulling it from parts of its lineup just last year. This month, it relaunched the TRX, a V8-powered sport-oriented pickup the company markets as an automotive "apex predator.""
Automakers are reinvesting in V8 engines as emissions rules and federal EV incentives have eased, reversing prior shifts toward quieter, more efficient powertrains. The reinvestment focuses on full-size trucks and high-performance cars, where legacy V8 engines remain profitable. The resurgence does not abandon electrification but prioritizes combustion V8s when profit incentives align. Enthusiasts praise V8 responsiveness and instant throttle response. Nearly every major American automaker announced recent V8 investments or product updates. Detroit's legacy manufacturers are leading the push, with Ram restoring its Hemi V8 and relaunching the TRX, a V8-powered sport pickup marketed as an "apex predator."
Read at Business Insider
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