The Mercedes-Maybach EQS SUV Has An Outrageous $50,000 Discount

"When buying or leasing a 2025 Mercedes-Maybach EQS 680 SUV, the automaker will throw in a $50,000 discount known as the Mercedes Incentive Bonus, making it the largest price cut for a new EV this year, alongside the similarly outrageous discount offered by Maserati earlier this year. The offer is valid until Dec. 1, and it one-ups the previous incentive by a healthy $20,000, which could upset some folks who decided to pull the trigger on a brand-new luxury electric SUV."

"Mercedes-Benz is discounting the top-spec EQS 680 SUV by a whopping $50,000. The hefty price cut applies to the 2025 model, but the automaker is also cutting prices on the 2026 model. The incentive is so large that it drops the car's final price by over a quarter. The Mercedes-Maybach EQS SUV can now be had with a massive discount that can lower the final price of the car by over a quarter, as discovered by CarsDirect."

Mercedes-Benz is offering large incentives on EQS models, including a $50,000 Mercedes Incentive Bonus on the 2025 Mercedes-Maybach EQS 680 SUV and a $23,000 discount on the 2026 model. The Maybach-spec SUV's starting price is about $180,000, so the $50,000 cut reduces the minimum price to roughly $130,000. Non-Maybach 2025 EQS Sedan and SUV buyers can receive $10,000 off for cash purchases or $10,500 when leasing. The incentives aim to clear existing EQ inventory ahead of incoming CLA and GLC electric models after earlier production pauses for U.S.-bound EQE and EQS models.

Read at insideevs.com